Chuck Rozanski, owner of Mile High Comics, is at the San Diego Comic-Con (SDCC) and there’s something going on at the con that he doesn’t like: publishers and manufacturers creating convention exclusives and then selling them directly to fans. The problem is, it’s interfering with his ability to sell overpriced back issues to people at the convention. It turns out, people would rather spend their money on exclusives, comics and merchandise they can only get at SDCC, than his old, jacked-up back issues.
From his official Mile High Comics website:
Before I go any further, let me stress that the detrimental effects of exclusives at San Diego is not a new phenomena. Ever since I helped to create the Wednesday evening Preview Night over a decade ago, the bigger booths have had great freebies and exclusive toys available on that first evening of the show. What has now changed is both the breadth, and the scale, of those exclusive products. No longer are exclusives limited to just a few booths, or only to Wednesday evening. We are now seeing all of the major comics publishers, and every single toy and game company, creating limited edition products that they deny us. This aversion to helping comics retailers has become so agregious and pernicious that I heard from my fellow dealers that some publisher and manufacturer booths were refusing to even allow anyone wearing a dealer’s badge to stand in line. That is beyond ridiculous.
What’s ridiculous is someone with a dealer’s badge standing in line with attendees, buying exclusive items for the sole purpose of turning around and reselling them at a markup, to people at the convention. What’s ridiculous is that retailers like Rozanski are even still at SDCC setting up booths to sell old back issues. I would have thought SDCC moved past the flea market model a long time ago. People go to SDCC to see celebrities, learn about upcoming releases, meet other people, and to buy exclusives, not to pay too much money for a high-grade copy of Amazing Spider-Man #10.
The San Diego Comic-Con isn’t that type of show. At least not anymore.
Back in the olden days, some folks refer to them as the early 1990′s, people would go to comic book conventions for the sole purpose of buying old comics, the type of comics Rozanski and retailers like him, are still trying to sell today. Markets change, people change. Today, when someone wants to buy an old comic book for hundreds of dollars, they can easily do so on eBay or online. They don’t have to trudge to a comic book convention to do it, especially when that convention is the San Diego Comic-Con.
Some comic book conventions still look, smell, and operate very much like a flea market. The San Diego Comic-Con is not one of them.
Photo: Korene Gallegos/The Denver Post