Why are popular YouTubers whining about YouTube?

It seems as though the more popular a YouTuber is, the more likely they will complain about YouTube and the way it presents content to viewers. I don’t get it.

At first, it was mostly Steven Williams, the man who plays Boogie2988 on YouTube complaining about the algorithms and how it was resulting in fewer people watching his content.  I figured it was just a Boogie thing because the man loves to complain about stuff. Now Ethan Klein from 3h3Productions is getting into the act.

I don’t see what the problem is. When I want to watch videos from channels I subscribe to, I go to Subscriptions at the top left of the screen.

It shows all the new videos of the channels I subscribe to.

I don’t understand what Ethan’s beef is. He and his wife Hila Klein have 5.6 million subscribers. They have a very high subscriber to viewer ratio. Each of their videos has at least 2.8 million views. Some of their videos have more views than they have subscribers.

On the other hand, Boogie2988 has a low subscriber to viewer ratio. He has 4.4 million subscribers. His videos rarely get over a million views. Most of his videos are lucky to top 100K views. Mostly that’s because his videos are boring. When the videos are about himself, he lies about all sorts of things, contradicting himself from one video to another.

Just because I subscribe to a channel doesn’t mean I’ll watch every video that channel pumps out. I think that’s the problem some of these YouTubers are complaining about. Like it or not, you cannot force viewers to watch your videos, even if they’ve subscribed.

You want more people to watch your videos? Make better content. Stop giving your videos clickbait titles. Make videos people will want to watch. Make videos people will want to share on Twitter and Facebook. Stop making the same videos other people are making.

When someone subscribes to your YouTube channel, it’s the start of a relationship, not the end of one. Don’t presume subscribers will watch every video you pump out because they subscribed to your channel.

That’s not the way it works.