Home improvement store Lowe’s is “updating” their military discount program. If you are active duty military or a veteran, you can sign up on their website and after they verify your military status, you receive a 10% off discount on every purchase.
At least that’s what used to happen.
I took the above photo the last time I was at Lowe’s. picking something up at the customer service desk. It was the only notice I saw in the store announcing a change to the Lowe’s military discount. The link on the sticker takes you to this page.
Lowe’s is all out of gratitude for the military
The change that jumped out to me is the following:
Lowe’s offers a 10% Everyday Military Discount on most full-price items to extend our gratitude to those who have served or are currently serving our country in the US armed forces.
Before they updated the program, Lowe’s military 10% discount applied to all items, even sale-priced items. Reading further, Lowes is no longer applying the 10% discount to the following:
- Major appliances
- Parts and accessories for major appliances
- Electrical cable
- Electrical wire
- Dimensional lumber
The updated Lowe’s military discount program is now officially terrible.
Lowe’s prices have always been higher than The Home Depot, so the 10% off just helped normalize prices at Lowes.
If you’re thinking Lowe’s is doing bad financially, and must cut costs anywhere it can, think again. In its must recent earnings report, their net income has gone up 23.43% compared to last year.
Lowe’s cares nothing about people who served in the military
As I was leaving Lowes, I noticed that someone working there parked the store’s rental truck in the spot reserved for veterans. Sure, why not?