How is Target allowed to put something on sale they don’t have? Target doesn’t have the New Nintendo 3DS XL. They’ve been out of stock since Black Friday.
Here’s a recent photo I took at the Hagerstown Target. It’s the locked case that normally has Nintendo handheld consoles:
I could take another photo this morning and it would look actually the same. Target doesn’t have any New Nintendo 3DS XL consoles for sale. Target hasn’t had any New Nintendo 3DS XL consoles for sale for nearly a month. What does Target do? They lower the price of the non-existent game console from $199.99 to $174.99, saving the consumer $25.
If Target had any. Which they don’t.
If Target is going to place nonexistent products on sale, why lower the price only $25? Why not lower the price all the way down to $49.99? It’s not like they will have to sell any units at that price.
The New Nintendo 3DS XL, a handheld gaming console first released nearly two years ago is still sold out nationwide. The units usually sell for $199.99. Because of the demand and non-availability, third-party “retailers” are selling these units on eBay, Amazon, and even Walmart, at a huge markup.
So if you need to buy a Nintendo 3DS XL, all you have to do is go to Walmart.com and pay $145 above MSRP, and it can be yours.
The website shows that’s not being sold by Walmart, but by BOS Inc. Who exactly is BOS Inc.? The Walmart site is pretty vague about that. It shows they’re located in the state of Michigan. At least they’re charging Michigan sales tax. It wouldn’t surprise me if BOS Inc. was owned by Walmart.
So not only did Walmart, the largest most powerful retailer in the world, not get enough New Nintendo 3DS XL units to satisfy demand, they’re serving as a conduit for scalpers.
Back in the day, scalpers would prowl the aisles at Walmart on the lookout for high-demand toys and collectibles. They would buy them and then immediately post them on eBay a huge markup. Now, Walmart has made it even easier for scalpers. Instead of making them go to eBay, they’re allowing them to gouge customers right on the Walmart website.
As soon as Christmas is over, I’m sure all sorts of Nintendo 3DS units will be found everywhere. That’s usually the way it works. With that said, who would pay $345 for a New Nintendo 3DS XL now when they can be found next month for $199? Parents who feel that because of Christmas, they have no choice but to pay too much. Non-custodial divorced parents are especially susceptible to this scam.
Non-custodial divorced parents are already in a vulnerable spot when it comes to their children. The time they get to see their children is usually very limited. In a desperate attempt to remain relevant to their son or daughter, they will often spend way too much money on Christmas, particularly when the other parent is doing the same thing.
It’s sad, and it’s one of the reasons I hate Christmas.