Bleeding Cool, the pinnacle of online clickbait comic book journalism, has been receiving some well-deserved flack lately. Joe Glass, a Bleeding Cool staff writer tried to use fraud to take down a YouTube channel because he didn’t agree with what the YouTuber was saying about Marvel Comics. Joe Glass the journalist tried to de-platform someone because they voiced their opinions.
When exactly in journalism school do they teach that?
Remember when the comic book community valued free speech? Joe Glass wrote a Bleeding Cool article this past August that claimed one of the problems in comic fandom today is that free speech law has not caught up with modern technology. Put that on a Comic Book Legal Defense Fund flier.
When people blame Rich Johnston for the shady, unethical behavior at Bleeding Cool, they’re making a mistake.
People assume Rich Johnston is in charge at Bleeding Cool. They assume Joe Glass and the other journalists employed by Bleeding Cool work for him.
Rich Johnston does not own Bleeding Cool
The facts do not support the notion that Rich Johnston is in charge of anything at Bleeding Cool. Rich Johnston doesn’t own Bleeding Cool. According to Bleeding Cool’s About page, Bleeding Cool is owned by Avatar Press.
A WHOIS search of the bleedingcool.com domain shows the domain is owned by Avatar Press. Rich Johnston’s name appears nowhere on the WHOIS record.
Mark Seifert runs Bleeding Cool
According to the Bleeding Cool About page, Mark Seifert manages the website, not Rich Johnston. Also, according to Mark Seifert’s Twitter, he’s the managing editor of Bleeding Cool.
According to Rich Johnston’s Twitter, he’s “head writer” at Bleeding Cool. His byline at Bleeding Cool says he’s “chief writer” and founder of Bleeding Cool. It seems like he can’t even get his own honorary title right.
I wasn’t consulted on this, obviously. Frankly, I wish he wasn’t now part of Bleeding Cool. I advised against it, but it seems my counsel was ignored.
Say what you want about Rich Johnston, he’s clearly not in charge of anything over at Bleeding Cool.
If you have a problem with anything going on at Bleeding Cool or anything someone on the staff is doing, and you’re complaining to Rich Johnston, you’re doing it wrong. Take your complaint to Mark Seifert or to Avatar Press. They’re the ones calling the shots at Bleeding Cool, not Rich Johnston.