NBC’s “Sunday Night Football” match up between the Baltimore Ravens and the Pittsburgh Steelers brought in 17.2 million viewers on Sunday night. That number was down 35% from last year’s Dallas Cowboys and New York Giants game, which was the most-watched prime time regular season since Thanksgiving 2015.
Yes. NFL viewership is down. That should be no big surprise.
For one thing, NFL football, like all sports is boring. For every second of excitement, there are minutes of complete boredom. There are too many commercials in between the boredom. I used to think the commercials were needed because of what was going on to get the field ready for play. That’s not so. I’ve gone to a few NFL games and during the times where commercials are being shown on TV, the players are just standing around with their hands on their hips waiting to play.
People are tired of being bored when they watch TV.
Another problem with the NFL is the perception that its players are criminals and thugs. I believe this perception is due mostly to the fact that many of the players are criminals and thugs. After a while of hearing about player legal problems, fans and casual viewers begin to form an opinion that’s hard to shake, not that it even deserves to be shaken. A long time ago, the NFL decided that it was okay to field players who had a not-so-normal propensity of running afoul of the law. Nobody is forcing the NFL to draft players out of college who seem like they will be bad citizens.
The thing that’s killing the NFL now is its stance on the National Anthem protests. It bothers people, casual viewers of the NFL, that so many of its players are refusing to stand up and show their respect during the National Anthem. What’s even worse are players, American players, who sit during our National Anthem, but stand for the Mexican Anthem. The NFL’s reaction to all this?
Nothing unless you count the league’s stupid Salute to Service gimmick. It’s where they make officially licensed clothing styled with military coloring. The NFL claims they do not profit from the sale of Salute to Service products. I do not believe them.
If the NFL really wanted to salute the service of people who have served in the military, they would make their players stand for the National Anthem. They would also offer a discount to military veterans on their overpriced crap. The National Anthem is a big deal to the military and its veterans. Perhaps if anyone in a leadership position within the NFL had served in the military, they would know that.
If the NFL wants to increase viewership, make the games less boring. Eliminate all the commercials breaks. If networks need to tell viewers what products and services they should be buying, put something at the top of the screen. Stop fielding players who if it wasn’t for the NFL, would be selling drugs or serving time in prison for selling drugs. Stop allowing players to disrespect the National Anthem.