I received a coupon in my email from Michaels, North America’s largest arts and crafts specialty retailer, promising me fifty percent off “any” regular price item in their store. From experience, I know that my definition of the word any differs greatly from Michaels’ definition of the word. I once tried to purchase an overpriced how-to drawing book with one of their forty percent off coupons and I was denied at the register.
It would seem, like some things in life, a Michaels coupon has quite a lot of small print. For example, from this morning’s coupon, blown up to a larger size for easier reading:
With this many exclusions to what they allow to be purchased with a coupon, they have no business using the word any. It’s deceptive, and it’s wrong. Is it illegal? I don’t know, but it should be.