Nike sacrifices everything with new Colin Kaepernick ad

Nike revealed a new ad featuring Colin Kaepernick. It features the ex-NFL quarterback’s face with the words, “Believe in something. Even if it means sacrificing everything.” It also features the famous tag, “Just do it.” at the bottom with the iconic Nike swish.

I don’t understand why Nike did this. To say Colin Kaepernick is a divisive character is an understatement. When people began noticing he was not standing for the national anthem before each football game as an act of protest against police brutality, the public reaction was… mixed. Some viewed Kaepernick as a freedom fighter, others viewed him as being anti-American.

I just thought he was rude.

When Kaepernick remained seated or went to one knee during the national anthem, he was doing so when thousands of other Americans were standing at attention or with their right hand over their heart. If he doesn’t respect our country, at the very least he should respect the thousands of other Americans honoring the flag and the anthem. To do otherwise is rude.

There is a time and a place for everything

I support the free speech of anyone, even if that speech is contrary to what I believe. Although I spent close to ten years in the U.S. Air Force and learned to treat the flag and the anthem with honor and respect, I support those who burn our flag in protest. I don’t agree with it, but I agree with any American’s right to do it. That said, I do think there are situations where it’s inappropriate to burn a flag. For example, a situation where other Americans are honoring our flag.

I support Kaepernick’s right to dishonor our country. I just wish he’d do it on his own time.

I’m very disappointed with Nike

As a lifelong Nike customer, I wish they had not chosen to represent their brand in this way. Not only is it divisive, it’s highly dishonest. Kaepernick has not sacrificed everything. Although he no longer plays in the NFL, he still has a good chunk of the money he was paid during his career with the San Fransisco 49ers. His net worth is said to be around $20 million.

I don’t see how someone can sacrifice everything when they’re still a millionaire.

There’s also Kaepernick’s lawsuit against the NFL. He’s accusing all 32 teams in the league of collusion because no team wanted to sign him to a free agent contract after leaving the 49ers. Nike is the official clothier of the NFL. That deal continues until 2028. How Nike can sign an individual to a multi-million dollar endorsement deal who is suing its partner the NFL seems highly questionable.

I’m not a supporter of boycotts, but speaking personally, I just don’t feel like wearing anything made by Nike anymore. I pay a premium to own Nike products. I just don’t feel as though the brand is worth paying a premium for anymore. The brand feels to me to be soiled and tarnished. I feel as though Nike doesn’t want me to wear their products. I wish I didn’t feel that way, but I do.

About Me

My name is Rick Rottman and I live in Maryland. This is my blog. If you'd like to know more about me, check out my About page.

2 thoughts on “Nike sacrifices everything with new Colin Kaepernick ad”

  1. AMEN Brother. I spent 21 years in the military protecting everyones freedom of speech, but his protest, and the continuation of it, is WRONG. The only way to get a positive from a negative is in math. He has insulted our country and our military that has allowed him that right, on a stage not meant for political statements. I will NEVER buy, or wear NIKE again. The items I own aren’t worth giving away, they will be discarded.

  2. I believe you have the right to your opinion, but I disagree. The focus should be on WHY Kaepernick was kneeling during the national anthem. Our country is not upholding the values it was founded upon with freedom and liberty for all when African-Americans and other minorities are subject to systemic and institutionalized racial discrimination, including state sanctioned murder (the greatest denial of liberty) of unarmed African-Americans. It is over this injustice that Kaepernick and other NFL players have exercised their freedom of speech to kneel during the national anthem. I personally find nothing disrespectful about it, and I have several proud military veterans in my family and also members of law enforcement. He knelt to draw attention to the issue of police brutality against African-Americans and to ask the country to honor its promise of liberty and freedom for all Americans.

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