Nike revealed a new ad featuring Colin Kaepernick. It features the ex-NFL quarterback’s face with the words, “Believe in something. Even if it means sacrificing everything.” It also features the famous tag, “Just do it.” at the bottom with the iconic Nike swish.
I don’t understand why Nike did this. To say Colin Kaepernick is a divisive character is an understatement. When people began noticing he was not standing for the national anthem before each football game as an act of protest against police brutality, the public reaction was… mixed. Some viewed Kaepernick as a freedom fighter, others viewed him as being anti-American.
I just thought he was rude.
When Kaepernick remained seated or went to one knee during the national anthem, he was doing so when thousands of other Americans were standing at attention or with their right hand over their heart. If he doesn’t respect our country, at the very least he should respect the thousands of other Americans honoring the flag and the anthem. To do otherwise is rude.
There is a time and a place for everything
I support the free speech of anyone, even if that speech is contrary to what I believe. Although I spent close to ten years in the U.S. Air Force and learned to treat the flag and the anthem with honor and respect, I support those who burn our flag in protest. I don’t agree with it, but I agree with any American’s right to do it. That said, I do think there are situations where it’s inappropriate to burn a flag. For example, a situation where other Americans are honoring our flag.
I support Kaepernick’s right to dishonor our country. I just wish he’d do it on his own time.
I’m very disappointed with Nike
As a lifelong Nike customer, I wish they had not chosen to represent their brand in this way. Not only is it divisive, it’s highly dishonest. Kaepernick has not sacrificed everything. Although he no longer plays in the NFL, he still has a good chunk of the money he was paid during his career with the San Fransisco 49ers. His net worth is said to be around $20 million.
I don’t see how someone can sacrifice everything when they’re still a millionaire.
There’s also Kaepernick’s lawsuit against the NFL. He’s accusing all 32 teams in the league of collusion because no team wanted to sign him to a free agent contract after leaving the 49ers. Nike is the official clothier of the NFL. That deal continues until 2028. How Nike can sign an individual to a multi-million dollar endorsement deal who is suing its partner the NFL seems highly questionable.
I’m not a supporter of boycotts, but speaking personally, I just don’t feel like wearing anything made by Nike anymore. I pay a premium to own Nike products. I just don’t feel as though the brand is worth paying a premium for anymore. The brand feels to me to be soiled and tarnished. I feel as though Nike doesn’t want me to wear their products. I wish I didn’t feel that way, but I do.