DC Comics began their massive relaunch yesterday with the publican of Justice League #1, written by Geoff Johns and drawn by Jim Lee. The relaunch is aimed at getting people back into reading superhero comic books. The theory is that if you reboot each book in the DC Universe to issue #1, lapsed readers will flock to their local comic book shop and buy an armload of DC Comics.
I’m literally not buying it.
There’s no denying that comic books as an entertainment medium have lots of problems these days. The main problem, the problem that compounds all other problems, is the price.
Comics are too expensive
Justice League #1 has a cover price of $3.99. That’s way too much money for a comic book that takes about five minutes to read. If comic publishers want to charge $3.99 for a comic book, they need to make comic books that are worth $3.99 a pop. So far, they haven’t been able to do that.