Bent Corner

Writer J. Michael Straczynski
Pencils: Joe Quesada
Inker: Danny Miki
Colorist: Richard Isanove

This book turned out not to be nearly has bad as I thought it was going to be. My expectations were extremely low. The Internet told me what was supposed to happen in this story. Plus, the cover looks remarkably like a cover of Wizard magazine. I can’t help but think that’s a bad sign.

It really wasn’t that mad. I still don’t agree with the path this story is taking the Spider-Man franchise. I’ve already explained why that is. Straczynski’s writing is up to it’s usual greatness and Quesada certainly knows what to do with the pointy end of a pencil.

This comic cost a whole $3.99 and the story was over before I even hit the staples. The rest of the book contained a long and detailed bio on Mephisto (Satan). Stuff you wont find in the Bible. It also contains a reprint of THE SILVER SURFER #3. It’s the first appearance of the Mephisto.

It wasn’t that bad.

Wizard magazine has been the target of criticism from online female comic book fans over the fact that the magazine now labels itself as the #1 men’s pop culture magazine. My opinion has always been that it doesn’t matter what Wizard calls itself.

Wizard magazine is irrelevant.

A monthly magazine sold at grocery stores dedicated to superhero comic books may have had a place in the 1990’s. We are now nearly eight years into the twenty-first century. A monthly comic book magazine can’t hope to compete with the likes of Newsarama, Comic Book Resources, ICv2, The Beat, The Comics Reporter, Journalista, or the hundreds of blogs dedicated to comic books.

By the time you read about something on the pages of Wizard magazine it’s already old news. Chances are you already read about it a couple of months ago online.

It appears now that Wizard isn’t even relevant as far as a printed magazine is concerned. The UK magazine Empire is the first to show a full image of Heath Ledger as the Joker from the upcoming Batman movie. Click on the photo to see a much larger version.

If Wizard was relevant, this photo would have first appeared on it’s cover, not on the front of Empire.

There’s been an uproar on some comic book blogs over the fact that Wizard has decided to crown itself the #1 men’s pop culture magazine. The idea is that by Wizard declaring themselves to be a men’s magazine, they are purposely and unnecessarily going out of their way to exclude female comic book fans.

I don’t see why that is such a bad thing. To be excluded from the intended demographic of this particular magazine can only be looked at as something positive. To be excluded from Wizard is a good thing.

I can’t imagine why anyone - man or woman - would want to read Wizard. Anything that can be learned from the pages of Wizard could have been learned months ago online on Newsarama or Comic Book Resources. When was the last time something broke in Wizard? It was the New York Post and not Wizard that broke the story that Spider-Man was going to take his mask off in CIVIL WAR #2. It was the New York Daily News that broke the story that Captain America was going to be killed in CAPTAIN AMERICA #25.

It wasn’t Wizard magazine that broke these stories.

Wizard has become irrelevant and outdated. I get my comic book news and information from sources that update content on a minute by minute basis, not on a month to month basis like Wizard. That’s not to say there wasn’t a time for a monthly comic book magazine that could be purchased at any grocery store. That time has simply passed.

Sometimes I wonder if the only people still reading Wizard are female comic book fans looking for something that offends their feminist sensibilities. One has to look no further then to the website When Fan Girls Attack to see this strange phenomenon in action. Why else would they go out of their way to read something they know they’re going to find offensive?

If Wizard is in fact the #1 men’s pop culture magazine, whatever magazine came in at #2 must be really bad.

Longtime comic book retailer and columnist Brian Hibbs touched upon Wizard’s recent smarmy Captain America #25 eBay activity in his most recent Tilting at Windmills column on Newsarama. Brian writes:

Finally, I think there’s some very real concern about Wizard magazine having advance knowledge of this event (and, as a print magazine, clearly they had to have that information weeks ago), and it either accidentally, or very much on purpose leaking to their sales arm, and their affiliated retail stores, giving them a clear market advantage.

Brian was able to sum up very nicely what Wizard did and why it’s so scummy. He goes on to add:

Wizard is not doing anything, that I am aware of, that is illegal. The comics aftermarket isn’t a regulated one. However, I believe it is deeply unethical to report on news and prices while at the same time selling items that can capitalize on that news and those prices.

He’s right that Wizard doesn’t seem to have done anything actually outright illegal. It’s not like Wizard did anything unethical or illegal with anything having to do with Wall Street.

What Wizard did was Insider eBaying. They used information someone at Marvel told them because they are the de facto Forth Estate of the funny book world and made some serious PayPal money from it. Scrooge McDuck would be so proud.

Wizard needs to figure out what it wants to be when it grows up. Does it want to be the pinnacle of comic book journalism or does it want to sell $4 comic books for $50 on eBay the day they come? I honestly don’t see how they can do both. Not if they want people to respect what they do or what they represent. The more this type of crap goes on, the less they seem like a credible magazine and more like the typical fleamarket vendor. Only without the grotesque body oder.

Then again, if they were looking for respect they would have hired Augie De Blieck as Editor-in-Chief and not the guy that ran FMH into the ground. Not that FMH didn’t deserve to be run into the ground.

The other day I wrote about Wizard Universe selling hundreds of issues of Captain America #25 on eBay. It seemed as though Wizard Universe had some kind of special insight that Captain America #25 would include the death of Captain America. That’s some insight no other comic retailer seemed to have.

Wizard the magazine is a magazine about comic books. Wizard Universe is a retailer that sells comic books. Is there an information firewall between the two entities? Are there safe guards in place to ensure that the retailing side of Wizard doesn’t get an unfair advantage from the (don’t laugh) the journalistic side of Wizard?

The Daily News was the first to break the story about Captain America getting killed. It wasn’t by accident. They were privy to the fact that Captain America was going to be killed in issue #25 two whole months before it happened. What if the Daily News also sold comic books? Would that be a conflict? They don’t sell comic books, so it’s not an issue.

The difference with Wizard is that not only do they report on comics, they also sell them. By the looks of Wizard Universe’s eBay auctions for Captain America #25, someone over there had the foresight to order lots and lots of this particular issue.

I decided I would try to ask Wizard.

I contacted Wizard’s media contact Drew Seldin. In an email, I asked if in fact anyone at Wizard the magazine had prior knowledge of Captain America’s death and if anyone at Wizard the magazine passed this information over to Wizard Universe before last week. Seldin responded to my email. Instead of simply answering my question, he told me that he believed that my “ultimate goal is to attack Wizard“.

He went on to say that if he was wrong about my intentions, I could call him next week and we could discuss it. My ultimate goal was not to attack Wizard. It was to have him answer my question. By refusing to answer my question, I’m left with even stronger suspicions then I had before.

Yet another reason Wizard magazine should be avoided at all costs. Newsarama’s Vaneta Rogers talks with comic book retailers about Captain America #25. It’s an interesting read. Especially when the topic turns to how Wizard Universe, which is owned by the same company as Wizard magazine, sold hundreds of issues of Captain America #25 on eBay on Wednesday at prices from $10 to $50 an issue.

It’s as though Wizard Universe had some kind of inside information from Marvel Comics that Captain America #25 would include the death of Captain America. That’s something no other comic retailer was privy to. That Captain America was going to be killed.

Did anyone over at Wizard magazine with information concerning what was going to happen in Captain America #25 advise their counterparts at Wizard Universe to stock up on copies so they could quickly post them on eBay?

It sure seems like it.

It also seems highly unethical. I lost all respect for all things Wizard last year after Wizard World Philadelphia. I haven’t purchased any of their magazines since.