Is Howard Stern going back to regular radio?
There’s currently a rumor going around the World Wide Internet Web involving Howard Stern. Rumor has it that the King of All Media will be leaving Sirius XM Radio at the end of his current contract (December 18, 2010) and returning to good old fashioned regular terrestrial radio.
I’m not buying it.
I don’t think he wants to do regular radio any more than he wants to do satellite radio. I fully expect him to leave radio entirely, both terrestrial and satellite, when his current contract is over.
When he left CBS Radio for Sirius at the end of 2005, he signed a five year contract for $500 million. With that kind of money, he never has work ever again. If he ever were to do radio again, it would be solely because he wanted to do it. It would be because he loved his craft so much, he just had to do it.
If Howard Stern loves radio so much, why does he take each and every Friday off?
Part of his original contract with Sirius stipulated that not only did he get ten (10) weeks of vacation a year, he only has to work four (4) days a week. He only does a live radio show Monday through Thursday. On Friday, the show is a montage of segments from that week.
Howard Stern doesn’t have to take every Friday off. Sirius XM is not forcing him to take three-days off every week. He doesn’t do a live show on Fridays because he doesn’t have to.
Once his contract his up at the end of 2010, I don’t see him doing any more radio, terrestrial or satellite.
Opie and Anthony lose their terrestrial radio gig
Morning radio shock-jocks Opie and Anthony have been let go by CBS radio. The company is doing a complete overhaul to New York City’s K-Rock which as of today, became a Top-40 station.
The two still have their job at Sirius XM. They were doing their K-Rock show from 6am to 9am and they would then trudge over to the XM studios and do a satellite only show till around 11am. Sirius XM was also simulcasting the K-Rock show on satellite.
Though this sucks for Opie and Anthony on a personal financial level, it will make for a better radio show on Sirius XM. Not only will they not have to worry about the FCC, they wont have to adhere to a strict schedule for commercial breaks. That got to be very annoying.
Opie and Anthony were getting good ratings on K-Rock. They weren’t getting Howard Stern ratings, but I doubt Howard Stern would be getting the numbers he got only five years ago on terrestrial radio. It’s a different world today. People buy iPods and they download music online. They buy satellite radios. The people left listening to terrestrial radio are the ones that are too cheap to buy either an iPod or a satellite radio.
I can’t imagine that this demographic is real desirable with advertisers.
Howard Stern’s terrestrial radio commercial for Sirius XM
I heard that some CBS radio stations are running spots for Sirius XM featuring Howard Stern. Since it’s now up on YouTube, I guess it’s true. And 35 million people listen to Sirius XM? Who’s he kidding? If they have 69 commercial-free music channels, why can’t they have just one punk rock music channel?
Like they used to.


