
Direct TV announced that it’s dumping XM satellite radio and will replace it with SonicTap. I’ve never heard of the service.
I think something like this just goes to show the stupidity of treating XM and Sirius as though they are two separate companies. They’re not. It’s one company with one CEO and one board of directors. It only has one product, satellite subscriber based radio. Instead of treating XM and Sirius as though they are two separate entities, the idea ought to be promoting one unified brand name.
Before the two companies were allowed to merge by the federal government, both companies were causing confusion and indecision in the marketplace. Not only did consumers have to decide whether they wanted to pay to listen to radio, they were required to then decide which of the two competing services they wanted to choose. If they bought a Sirius radio, they could not listen to XM. If they bought an XM radio, they could not listen to Sirius.
Unfortunately, they are still required to choose.
The sale of video tape recorders didn’t take off until VHS beat out Betamax. The same thing happened with HD video. Sales in both players and media didn’t take off until Blu-ray beat out HD-DVD. The marketplace has shown that when consumers are forced to decide between two competing technologies, they simply wait.
If Sirius XM was offering only one service and then concentrated of promoting that one service, maybe they wouldn’t be losing business to something named after the mocumentary movie This is Spinal Tap.
Photo: Flickr user Rodc


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Starting March 11, Sirius XM will be charging customers an extra $2.99 a month to listen to it’s Internet streaming service. When Sirius and XM struck a deal with the FCC to merge, a rate-freeze was one of the conditions mandated by the FCC.
Radio personality Bubba The Love Sponge recently had a very public contract negotiation with Sirius XM satellite radio. The show appears on Sirius channel 101 Monday through Thursday from 3:00 pm to 7:00 pm, and Fridays from 10:00 am to 2:00 pm.



