Sirius XM started running a strange commercial yesterday that seems to imply that Howard Stern is just like Elvis, Richard Prior, and Michael Jordan. Elvis and Richard Prior are dead and Michael Jordan hasn’t played basketball in years. Is this really what Sirius XM wants to do, compare the guy they pay $100 million a year to two dead guys and retired basketball player?

I guess I understand that since they pay Howard Stern so much money, Sirius XM feels an obligation to put him front and center in any national ad campaign. The problem is that his he only works four days a week and has 10 weeks of vacation a year. Getting people to subscribe to Sirius XM because of Howard Stern may backfire when these people realize that Howard has every Friday off and spends a lot of time on vacation.

There is a lot more on Sirius XM than Howard Stern.