I received an email yesterday from Amazon informing me that when my Amazon Prime membership renews in November, the price will be $99. The current price is $79. They are raising the price by $20.
According to Amazon, the price has remained the same for nine years. Since it was rolled out in 2005, the price has been $79.
I’ve been an Amazon Prime member for two years and in that time, I feel like I’ve more than got my money’s worth. Not only do I get free two-day shipping on almost everything I purchase from Amazon, I also get to watch free streaming video on my Roku. Because of the free streaming video, I canceled my Netflix subscription.
To tell the truth, I would probably pay more than $99 for Amazon Prime. I feel like I more than get my money’s worth. The free shipping coupled with the fact that I don’t need to pay state sales tax when I buy stuff from Amazon, really ads up. On Tuesday, I tried to buy a Fitbit Flex wireless activity tracker at the Hagerstown Walmart. They of course didn’t have any even though thy had a special display set up for them. I then looked at getting one online from Walmart’s website, but realized that even if I chose to have it shipped for free to the Hagerstown store, I was going to be paying an extra six dollars in Maryland sales tax.
The following day, Wednesday, I ordered one from Amazon. It was not only a few dollars cheaper than Walmart, there was no sales tax. I’m scheduled to receive it today. The shipping was free and it will be delivered right to my door. If I purchased it from Walmart, I would have to go to the Hagerstown store and probably stand in a line behind someone not wearing deodorant.
I judge the quality of my life by how little I have to stand in a line at Walmart.
Photo: Ben Margot/AP