Sirius XM compares Howard Stern to two dead guys and a retired basketball player

November 16, 2009

Sirius XM started running a strange commercial yesterday that seems to imply that Howard Stern is just like Elvis, Richard Prior, and Michael Jordan. Elvis and Richard Prior are dead and Michael Jordan hasn’t played basketball in years. Is this really what Sirius XM wants to do, compare the guy they pay $100 million a year to two dead guys and retired basketball player?

I guess I understand that since they pay Howard Stern so much money, Sirius XM feels an obligation to put him front and center in any national ad campaign. The problem is that his he only works four days a week and has 10 weeks of vacation a year. Getting people to subscribe to Sirius XM because of Howard Stern may backfire when these people realize that Howard has every Friday off and spends a lot of time on vacation.

There is a lot more on Sirius XM than Howard Stern.

{ 3 comments… read them below or add one }

Chris November 17, 2009 at 10:36 PM

I don’t know what else is on Sirius other than Howard Stern, I seem to just leave his two stations on and on and on…I really would one day venture elsewhere.

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Crockett November 26, 2009 at 5:34 PM

This commercial is laughable. To put Howard Stern in the same class as these legends has to be a joke. He would be better suited in the company of Larry Flynt and Jerry Springer.

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Anonymous December 4, 2009 at 12:21 AM

Stern is sirius, without his content they most likely will fail. He is compared to them becase he is one who has only done the incredible feats of staying #1 for so long. If you don’t like his brand of humor that’s one thing, but don’t deny someone there acomplishments because you are a stick in the mud. @Crockett:

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