Saturday, December 1, 2007
More proof that Wizard magazine is irrelevant
Wizard magazine has been the target of criticism from online female comic book fans over the fact that the magazine now labels itself as the #1 men’s pop culture magazine. My opinion has always been that it doesn’t matter what Wizard calls itself.
Wizard magazine is irrelevant.
A monthly magazine sold at grocery stores dedicated to superhero comic books may have had a place in the 1990’s. We are now nearly eight years into the twenty-first century. A monthly comic book magazine can’t hope to compete with the likes of Newsarama, Comic Book Resources, ICv2, The Beat, The Comics Reporter, Journalista, or the hundreds of blogs dedicated to comic books.
By the time you read about something on the pages of Wizard magazine it’s already old news. Chances are you already read about it a couple of months ago online.
It appears now that Wizard isn’t even relevant as far as a printed magazine is concerned. The UK magazine Empire is the first to show a full image of Heath Ledger as the Joker from the upcoming Batman movie. Click on the photo to see a much larger version.
If Wizard was relevant, this photo would have first appeared on it’s cover, not on the front of Empire.
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Why you gotta beat a dead horse when he’s down?
Another disadvantage: Wizard Magazine is called WIZARD MAGAZINE, a title that conjurs up images of bespectacled teenagers rolling 2D+1 to throw a magic missile.
I agree with O’Hara… let this pale horse whither away quietly. It’s embarrassing enough for Wizard Magazine already; just think of it as your dad’s friend who is always talking about his high school football team.
Ryan & Sloofus, I blog about the dumb stuff I happen to find interesting. That includes among other things, Wizard magazine. If you don’t like it, don’t read it.
Nah, it’s not like that. I enjoy reading it; I just feel kind of bad for Wizard magazine. They’re so desperately trying to appear hip and relevant, and failing in every way. It’s kind of tragically funny, I suppose.
The only reason I point out how irrelevant the magazine has become is that there are still people - intelligent people - that insist Wizard is still considered the magazine that Marvel and DC take all their big news stories to. I contend that they don’t do that any more. My contention is that they haven’t done that in a very long time. Instances like this Joker cover only confirm this.
At least the aging former high school football star was once considered cool by someone.
Wizard was never cool. And it certainly wasn’t cool to be caught reading it, either.
I’ve seen people ask for a copy of Beaver Hunt with less shame than asking for a copy of Wizard.
That might be relevant if I cared about what’s considered “cool“. Frankly, I could give a rat’s ass what people consider cool or don’t consider cool. Anyone who has read more then a few posts on this blog should be able to quickly realize that.
I think he was referring to my comment about Wizard being like a fading jock, still clinging to some past glory.
Oh… I thought you were comparing me to the aging jock who is always talking about past glories long after anyone cares. As though me talking about how much Wizard sucks is my old varsity football team. Now it makes a lot more sense.
Yeah- I was talking about Sloofus’ example. Wizard still thinks it has something to give people in an age of instant news.
They still could be relevant- they just need to change their business model or concept of the magazine. Maybe focus more on something that isn’t so time-sensitive. Interviews? Original stories by creators of comics? Biographies? I don’t know. Something other than what they’re failing at now.
Y’all will still be geeks for reading it